Klasse Auto/Autostadt

Private Equity
PORTFOLIO

Industry : 

Luxury Retail

Investment Year : 

2009

Investment Type : 

Growth Capital

Stonebridge also executed a proprietary growth capital investment in the promising dealers, Klasse Auto and Autostadt, and benefited from the rapid growth of imported automobile ....

Klasse Auto and Autostadt are car dealership companies that import and sell Volkswagen and Porsche automobiles. At the time of our investment in 2009, Korea’s imported automobile market was small and limited. Imported car sales were less than 5% of the total domestic car sales and were limited to a handful of Japanese car brands..

Stonebridge foresaw the diversification of automobile demand that would result from the increase in national income, particularly the popularization of mid-end German diesel cars and a growing taste for top-notch luxury vehicles.

Stonebridge also executed a proprietary growth capital investment in the promising dealers, Klasse Auto and Autostadt, and benefited from the rapid growth of imported automobile market since 2009. In 2014, Stonebridge Capital successfully wrapped up its exit through sales of shares, delivering an exit IRR of 12%.